About Us

The most popular school supplies store in Australia

Smiggle is the go-to- brand for school

Smiggle is the ultimate destination for your school, birthday and leisure essentials. From backpacks and drink bottles, to gift packs and keyrings, Smiggle is the original creator of all things colourful, fun, unique and on trend.

 
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Our Story

Smiggle is known around the globe for its innovation, vibrant colours and unique graphics

 

You will find products that shimmer, sparkle, glow, shine and in most cases, also smell delicious!

2003
First Smiggle store opens in Melbourne
2008
2008 Smiggle launches in New Zealand Launches AU ecommerce site
2011
Smiggle launches in Singapore
2013
We have foundry in China
2019
Smiggle launches Wholesale distribution channel
2025
Smiggle is now a part of Premier Retail
Woof! Woof
Whether you want to shop by colour
by product type
by the latest trend

A visit to a Smiggle store is unlike any other retail experience for the young and young at heart. We encourage our fans to experiment, play and have fun in our small but bright stores.

Student Community

NEW FOR PRIMARY

Featuring colourful wonders and graphic prints, show off some Smiggle style and stand out from the crowd!

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